Inspired by the 100 years of style project, this video focuses on men’s style in Azerbaijan, it charts a century in just over two minutes. From the early years under the yoke of the Russian Empire to the Soviet days during the time of Stalin to the modern era, Azeri men’s style has seen some dramatic changes over these many turbulent decades.
The video was shot by Ruslan Gorbunov, assisted by artistic director Rasul Hasanov. Its minimal backdrop and fast-paced sequences bring this intricate history to life in a visually sumptuous manner.
So often, we see endless amounts of video content focussing on women’s fashions, so it’s refreshing to see men’s style given an appropriate and detailed dissection.